Human & inclusive
A first redesign work had been done, so I had to reuse the logo and redesign all the visual identity around it to answer to this brief.
The idea was therefore to bring many more humans through large photos. In the initial identity there was a concept of visual “frames” that I reused throughout the artistic direction. We find that in the Call to action, the menu and the different colored nets that come to dress the image and video content.
I used a color palette using a dark green widely used in interior decoration to reinforce the “cocooning” side. This idea illustrates the personalized support program that each One provides to different job seekers. The pale pink comes to play the role of the complementary color to play on the contrasts, in particular at the level of the call to action.
CEO of each One
Illustrations and Webflow development
To complete each One branding, I worked with my friend Cabaroc to create illustrations in perfect harmony with all the content. We looked for a style combining fine lines and the use of dot patterns to maintain lightness.
For development, we wanted to set up a CMS that would allow the client to edit content over time. I worked with Studio Tambien to set up all the pages I had designed on Desktop and mobile. We thought together the general experience by bringing a certain number of micro-interactions.