Adobe

Adobe

Art Direction

Global campain

Videos

I worked with Adobe for ten years as a Photoshop and Lightroom demonstrator and on various Marketing actions. I created different concepts like Adobe Ten, Adobe Disconnect, Adobe Sooon which mixed artistic direction, video creation, website, print book, social media content...

Adobe Stock Campaign

For 6 years I was in charge of a global marketing budget to highlight the quality of content on Adobe Stock. I first had the idea of ​​creating a collection of creations made by renowned international designers such as Serial cut, HelloHikimori, Arsthanea... With my video team, we traveled for 3 years around the world to film these artists and discover their creative process.

I then created another collection dedicated to photographers called Adobe Disconnect. This time we immersed ourselves in life adventures around disconnection with famous Instagram photographers as Max Muench, Théo Gosselin… One of our biggest successes since we exceeded 200k views on our videos, 50k downloads of our resources, more than 400 web articles, 140 print articles, + 2 million reach on social networks, 2 awards..

Finally, I created the Sooon project, a printed magazine around different Design topics with a mix between tangible and digital thanks to voice commands and Malamaloo project.

Ten Collection

Here is one of the teasers we made for the TEN collection season (it was just before Adobe bought Fotolia to create Adobe Stock)

Adobe Disconnect

Here is one of our videos made in Mongolia in the heart of a Mongolian family accompanied by Max Muench, a photographer followed by more than 600k followers

Adobe Disconnect

Here is one of our videos made in Mongolia in the heart of a Mongolian family accompanied by Max Muench, a photographer followed by more than 600k followers

Adobe Disconnect

Here is one of our videos made in Mongolia in the heart of a Mongolian family accompanied by Max Muench, a photographer followed by more than 600k followers

“We are very proud at Adobe, we won the Brand Book Gold Award for the 2016 Brand Content Grand Prix, which rewards the best brand content strategies.”

“We are very proud at Adobe, we won the Brand Book Gold Award for the 2016 Brand Content Grand Prix, which rewards the best brand content strategies.”

Karen Seror

Former Adobe Manager Communications

Marketing campaign for connected advertising solutions by Adobe.

Ten Collection

Ten Collection

I had to create the campaign Key visual with 5 variations that would be used for various international Adobe events. The main themes should be connectivity, technology, experiences and people.

Here is one of the teasers we made for the TEN collection season (it was just before Adobe bought Fotolia to create Adobe Stock)

Here is one of the teasers we made for the TEN collection season (it was just before Adobe bought Fotolia to create Adobe Stock)

The desired rendering had to be very colorful, I decided to represent the themes in an abstract way using 3D, I worked with the excellent Benjamin Guedj for this part.

Marketing campaign for connected advertising solutions by Adobe.

I had to create the campaign Key visual with 5 variations that would be used for various international Adobe events. The main themes should be connectivity, technology, experiences and people.

The desired rendering had to be very colorful, I decided to represent the themes in an abstract way using 3D, I worked with the excellent Benjamin Guedj for this part.

Marketing campaign for connected advertising solutions by Adobe.

I had to create the campaign Key visual with 5 variations that would be used for various international Adobe events. The main themes should be connectivity, technology, experiences and people.

The desired rendering had to be very colorful, I decided to represent the themes in an abstract way using 3D, I worked with the excellent Benjamin Guedj for this part.

✦ THANK YOU ✦ FOR VISITING

Antony Legrand © 2022

Antony Legrand © 2022