Minimalism and sobriety
I created a branding book to establish the rules of Empara's identity both for print documents but especially for digital deployment.
In the Brief, Empara wanted a sober identity in order to highlight the ultra-quality content of the video productions (Teaser, training, etc.). The identity, despite its minimalist side, had to be impactful enough to stand out from the overly standardized shops visible everywhere on the web.
So I based the basics of branding on a very condensed typo to instantly recognize the brand.
CEO of Empara
Creation of the marketing site and web App Design
For user interface, the difficulty was to set up a complete Dark Mode. There has been a lot of work on the overall ergonomics and the general contrast to to always highlight the content.
I made a Design system under Figma to respond to the many variations. I also wanted to set up a strong gamification with many micro-interactions in order to always keep a part of emotional Design for users. I worked with Manon Jouet for motion animations.